Randy C. Bonds of R.C. Bonds PR is a freelance entertainment publicist and a success-driven trailblazer in the industry. With a passion to expose the underexposed, Randy has utilized niche marketing and innovative strategy to cater to the specific needs of talent for more than a decade, bringing exceptional exposure to influencers whose caliber of work once exceeded the value of their name. Understanding that the job of a publicist is to provide a service to his client and a product to the media, as well as a target audience, Randy designs unique plans that will best highlight his clients, while bringing equal satisfaction and gratification to the audience that clients and media hope to reach and serve.
Randy's career started his senior year of high school with True Star Magazine, a Chicago-based teen publication that covers fashion, music and celebrity news. After writing a cover story on actor, singer, and choreographer Columbus Short, Randy received a phone call from Short that resulted in his first publicity campaign. Realizing that Short’s core audience would consist of Greek Life college students, who would identify him from his break-out role in Stomp The Yard, Randy successfully created a promotional college tour for Columbus during the fall semester of 2009. During that tour, Columbus went to various colleges to participate in homecoming events such as Celebrity Basketball Games, Step Shows, and even motivational messages to students about pursuing their passion. Here Randy realized his knack for utilizing his resources to bring exposure to those whose names didn’t create the demand their talents deserved.
Now, having spent more than half of his tenure in entertainment as a freelance publicist, Randy has had the opportunity to service several clients in the entertainment industry such as Malik Yoba, American Idol Alum & Broadway Star Syesha Mercado, Beyonce’s lead dancer, Ashley Everett, Sunday Best winner, Tasha Page Lockhart, eOne Gospel Recording artist Todd Dulaney, Season 9 finalist from NBC’s The Voice, Mark Hood, actors Darrin Henson, Cory Hardrict, Collins Pennie, and many others. Randy provides full-service PR that ranges from coordinating Press Appearances & Tours, Photo Shoots, Social Media Strategy, Image & Branding Consulting, Media Placements, and so much more.
Due to his overall love for the arts and deep experience in producing events, Randy has even produced various showcases and workshops to further promote his clients. In 2013, Randy produced the very first concert for Syesha Mercado, the second runner-up from season 7 of American Idol, who was starring in the national tour of the Broadway musical The Book Of Mormon at the time. The concert took place at Chicago’s prestigious City Winery, and featured fellow Broadway star, Chester Gregory, and season 9 finalist of The Voice, Mark Hood. Randy’s also produced various Master Classes for Beyonce’s lead dancers Ashley Everett & Kimberly Gipson, Acting & Singing Masterclasses from Syesha & Chester, and produced a regular music series in Chicago called The Artist’s Lounge, which highlights local and national artists. Being the creative he is, his assistance with the shows of clients extends beyond the logistics into artistic direction and impact.
Randy's clients have been featured on a plethora of media outlets such as The View, The Meredith Vieira Show, FOX News in various markets (i.e.: New York, Philly, Houston, & Chicago), WGN News, ABC News & affiliates, Essence Magazine, Health Magazine, Huffington Post, Nylon Magazine, Refinery 29, Madame Noire, Vibe Magazine, Ebony Magazine, The Source, Jet Magazine, Rolling Out, Hype Hair, Uptown Magazine, Sophisticated Black Hair, Sister 2 Sister Magazine, Bleu Magazine, Heed Magazine, Kontrol Magazine, and many more!
With a heart to serve, Randy is always ready to help others maximize their potential! With Heart, Passion, and Persistence, he's always ready to go over and beyond to bring exposure to the underexposed, and will do everything he can to make sure your name becomes synonomous with your exceptional talent and dynamic brand!