What is a publicist?
Someone who works to strategize, generate, and manage brand awareness and media relations for a client. Publicists work with artists and media personalities (i.e.: singers, dancers, actors/actresses, athletes, authors, etc.), products (i.e.: books, albums, companies, etc.), projects (i.e., movies, TV roles) or even events (i.e.: premieres, concerts, charity/philanthropic events, theatrical productions, screenings, etc.). Publicists work to generate media coverage and interest in you and what you do. A lot of our time is spent talking with reporters and other industry contacts to set up interviews on TV, radio, online, and in print, in efforts of finding ways to get what you do to the audience that you cater to best, while also expanding your audience reach.
When do you need a publicist?
You want a publicist when you feel ready to share what you’ve created, or what you can create, with the world. You also need to feel confident that you have something unique and newsworthy that you can bring to your audience, as well as the audience that you hope to attract. While we’re happy to talk with you about whether or not something is ‘publicity-ready’, often you’ll have a sense of that yourself. What’s important to remember is that while we, as publicists, provide a service to our clients, we also have to be mindful of the fact that we have to provide a finished, unique, interesting product to the media. Just as you have an audience in which you hope to service, so do they.
A long-worked-for music album, a big launch event, a tour, a new book, a concert, a dance workshop series are all examples of potential events in need of publicity. Ideally, we want to start publicizing at least 6 months to a year before an actual event or release (though times will vary depending on the specific project). Ultimately, the more time we have with you before that big release, the better.
Why do you need a publicist?
Chances are you’re a hard worker, and you already have a lot on your plate. In order to break through the cluttered communications landscape, you need someone who knows that landscape and who can spend an intense amount of time focused solely on getting your news through the noise. A publicist is an expert in the industry who knows how to do this efficiently and well (and has VIP media relationships that take years to gain and grow). We spend our time publicizing what you do and who you are in order to support your broader goals: marketing, reputation management, premieres, sales, and connecting with the right audiences and stakeholders.
How does a publicist work?
Every client is different, but our process usually looks like this:
Step 1: Getting to Know You… we research your story and ask you questions to get a sense of who you are, where you’ve been, and what you are trying to accomplish.
Step 2: Project or Campaign Design… we put together a plan to publicize you with the right story, at the right time, to the right people.
Step 3: Action & Pitching… we do the work to promote you as planned—be it with media contacts, on social media, at a live event, or elsewhere.
Step 4: Reporting… we share our results with you, and provide instructions for how you can leverage those results to reach even more people.
Step 5: Debrief… we check in to talk about how things are going, evaluate whether any of your goals have changed and how we might recalibrate to meet them, and lay out next steps for moving forward.
Step 6: Celebrate… the time to enjoy exceptional results and the benefits of successful publicity.
Still not sure if a publicist is what you need?
Review our chart below to see which of these roles best fit your needs!
So why choose R.C. Bonds PR?
At R.C. Bonds PR, we LIVE & LOVE to serve those who have great talents, and great stories, but simply lack the proper support team necessary to take their brand awareness to the next level. We like to think of ourselves as Storytellers that focus on those who truly have a story to tell and don't mind sharing it. We believe in “Exposing The Underexposed”. We shine light on talented individuals who understand the purpose of their platform.
Transparency is key for those that work with us. We love to share the untold stories of both success and failure that ultimately led individuals to the success that they presently have. We utilize specific and unique strategies for each client to help attract the audiences that their talents and stories best cater to, while also expanding their audience reach, resulting in increased brand awareness.Therefore, we creatively craft our clients’ stories, and help them draw the audiences that best connect with them. We believe that by sharing our clients' truths, we can connect with people who are able to identify with their ups and their downs. Those people then become supporters, and then the magic of awareness begins. Humanization allows people to see that success is attainable in spite of personal flaws, shortcomings, past mistakes and misfortunes, etc. That's why it's so important for us to share these hidden truths and show people that just because someone has what you perceive as success doesn't mean they don't have issues, or that they have always had it easy. We all have experienced turbulence, and we all had to start somewhere. So if we can help change one life through the storytelling that we’re able to do through our clients, then we feel fulfilled.